![]() While leveraging internet topics to bolster your brand is the goal, you cannot do that properly if you do not understand the topics in the first place. Why Does This Matter To Digital Branders?Īs social media is all about engaging with others in conversation, knowing what is being talked about and how exactly to approach it is key. So, the idea of the VSCO girl has definitely blown up, even if people can’t seem to agree on what it means or if it is just a joke. They favor environmentally friendly habits and have a relaxed and natural look, such as wearing oversized t-shirts.ĭepending on who you ask, this can be positive:Įveryone seems to agree that they wear scrunchies on their wrists, however. As well as having a generally social-media friendly aesthetic, they use things from certain brands, like Fjallraven Kanken bags. However, the VSCO girl is said to have a set of specific qualities that go far past using the app. VSCO is a mobile editing app known for distinctive filters. While some have a positive spin, like this generally supportive article from i-D Vice, you can also find numerous negative takes, such as “ Teens explain the VSCO girl-and why you never want to be one.” Think pieces analyzing the trend are still coming out. For months people around the world have been asking what a VSCO Girl is. It has gone far past social media sites to include articles by publications like The Independent and The New York Times. Youth trends that start on TikTok seem to sweep the internet with alarming speed. Currently, multiple YouTube compilations of VSCO Girl memes ripped from TikTok are sitting on millions of views. Prominent YouTubers, including even Buzzfeed employees, raked in millions of views by discussing the origins of the meme and dressing like them. Over the summer, the VSCO Girl took social media by storm. Do you know enough to make a relevant or interesting addition? Then get tweeting. Approach internet trends exactly as you would approach conversations in the real world. Also, you might start negative interactions online. If your brand tries to hop on social media trends without any context, that is how it will appear. ![]() Would you run up to them and loudly interject at random? And if you did, how well do you think that you would be received? Imagine you overhear a group of friends having a conversation and don’t know what they are talking about. Let’s forget about Twitter, Instagram, and the internet entirely for a second. So, in this whirl of constantly changing internet culture, how can you make sure that your brand gets it right? What is ironic? What is genuine? Why are brands always fighting with each other on Twitter? We have all seen brands try to take advantage of popular internet hashtags, memes, or trending topics, and have it go wildly wrong. ![]() Popular memes can look dated days after they are created, and where do they all come from anyway? One second something is a sweeping craze, and that next it’s old news. Trying to keep up with all of the viral crazes and microtrends on social media can leave you scratching your head in confusion. ![]() We explore how trends like this occur, and how you can leverage them to bolster your brand online. In this blog post, we examine a recent microtrend on social media: The VSCO girl. Do you know what it takes to be a TikTok VSCO girl? Many brands want to leverage the power of social media to grow their business, brand, influence, and sales.
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